The Whip from Ritual is a rich shaving cream that lathers up easily to help you achieve your closest shave. Formulated with Aloe, Chamomile, and Cucumber extracts for a calming and soothing shave, The Whip also includes just enough Lidocaine to effectively minimize burning and redness that often results from shaving. We recommend using a shaving brush for maximum product effeciency and an even closer shave.