Ritual Shaving & Grooming Products Press Review
10.28.2008 | Filed under: 
“Ritual is how guys get ready”
Ritual is based off 3 steps known as the Triple S; Shit, Shower and Shave that has received review upon review on how great their products are. Through thorough research, the Ritual line at Tastefully Driven brings a quality grooming experience to men. Ritual will not be confused with personal care for men as metrosexul, but the opposite as a “Machosexual”. This is a man’s grooming product line, see what people have been saying about Ritual.
People Magazine - Style Watch
“IN A LATHER: Even party boys need a grooming regimen, so it’s no surprise that Jeremy Piven, Owen Wilson, and Matthew McConaughey are fans of the new Ritual line of manly bath and body products. David Arquette liked it so much he wrote, “Your product is amazing and the packaging is sick,” to Ritual’s creators…”
Nylon Guys
“The creators of the new men’s grooming line Ritual built the brand on one simple fact: Men are creatures of habit. According to them, man’s most common, entirely unreligious ritual is summed up in three words: shit, shower and shave. Those pivotal three “S’s” serve as inspiration for Ritual’s product line. “Shower” comes courtesy of Trifecta, a moisturizing body, hair and face wash, while Razor Rinse (a tea tree oil-infused blade antiseptic, Whip (a rich shave cream), and Balm (a cooling post-shave gel) comprise the “shaving” element. The final “S” is taken care of by Nature Calls, a tiny bottle whose contents neutralized odors. When dropped in the toilet post-nasty-business, it’s, quite simply, the shit.”
Angeleno
“No one wants to talk about it, but even the fanciest candles can’t really kill all those smells in the loo. So product designers Ty Lifeset and Scott McEwan came up with Nature Calls toilet drops, a great new product that nips those olfactory assaults in the bud. Made from a plant extract solution, the drops can be sprinkled in the bowl to “seal off” the surface of the water so ensuing odors can’t escape. So you can forget the candle, the matches, the open window. And did we mention that the sleek, black packaging looks great sink-side?”
Harp
“Ritual “Nature Calls” Toilet Deodorizer: Extinguish your matches, throw out the Lysol, and switch off the ventilation fan: Just two drops of Ritual’s plant-extract-derived solution in the bowl before you sit down, and your number two’s stink will promptly drop to zero.”
Map
“It’s no secret that men are creatures of habit, particularly when it comes to grooming. Ritual grooming products, founded by California boys Scott McEwan and Ty Lifeset, are made for men by men. This manly maintenance range includes ‘Nature Calls‘, an aptly named air deodoriser (two drops of it in the bowl and you won’t require a courtesy flush), ‘The Trifecta‘ (shampoo, soap and face wash combined into one), and ‘Razor Rinse‘, which treats razor burn before the blade even touches your face. The company’s name refers to the time-honoured men’s morning ritual known as the Triple S.”
New York Post
“Men’s shower and shaving kits are so generic, but what makes Ritual’s “The Kit” cool is the little bottle of “Nature Calls” toilet deodorizer. Two drops of it before you do the doo, and it’ll eliminate any foul odors - your friends, family, co-workers and dog will thank you.”
Men.Style.com
“…sanitize your steel with Razor Rinse from Ritual, started by two guys from L.A. with the aim of upgrading your “Shit, Shower and Shave” experience (and hey, who couldn’t use a little improvement in all three areas).”
acquire
“The Kit from Ritual has everything your need to keep you looking your best and includes a couple new products we’ve yet to see in a men’s grooming line. The Razor Rinse is a shaving blade antiseptic that kills staph bacteria, which creates razor burn and ingrown hairs. The other product, Nature Calls, suggest you squeeze a couple of drops of this into the toilet before you do your business, and your bathroom is funky no more.”
Daily Cand Los Angeles
“He’ll drop the Irish Spring when he gets a load of new Ritual grooming products.”
Forbes.com
“Did you know that the main cause of razor burn isn’t over-dried skin or a dull blade? According to the folks at Ritual, a line of men’s grooming products, it’s actually harmful bacteria that live within your shaver. The antiseptic in Razor Rinse promises to kill the bacteria, preventing those unsightly red bumps and ingrown hairs. Tea tree oil in the rinse also acts as a lubricant, promoting a smoother shave.”
At Home
“Bacteria live on your razor blade! Kill harmful staph bacteria, the primary cause of razor burn, unsightly red bumps and in-grown hairs, prior to shaving with Ritual Razor Rinse,… The addition of tea tree oil acts as a blade lubricant for a smoother shave.”
Stylephile.com - Holiday Gift Guide: Best in Show
F”or the scruffy 45-year-old agent: Ritual shaving set Inked - A Word About Product
First calling it product–in the singular, without an article–makes you sound like a pussy. Now that that’s settled, look for a shaving cream that’s slippery and not too thick, so it won’t clog your razor. You might also want an exfoliator, which you use to scrub your head before shaving (it removes dead skin cells so your hair stands away from your scalp and is easier to shave). Try the stuff from Ritual, if only for the tagline: products for a better sh!t, shower, and shave experience.”
944
“The modern 944 man needs to look and smell as good as his lady. Ritual offers its fun Sh!t, Shower and Shave Kit, available at TobiBlatt in Del Mar. Products include the Razor Rinse, The Whip, Trifecta, The Balm and Nature Calls.”
Philadelphia Style
“One new Product line promises to recharge and man’s grooming routine. Ritual, by Scott McEewen and Ty Lifeset, offers no-nonsense lifesavers like Nature Calls, which magically obliterates toilet odors, and Trifecta…, an all-in-one body-face-hair wash. Available at Sailor Jerry stores in Philly.”
Powder
Like Napalm for ass air, two drops of Nature Calls drops in the toilet prior to dumpage eliminates odors. Not so much a personal favor as one to those around you, because you never know where you’ll need to unload when traveling and whom you may offend. Male-female relationships may never need to enter the “getting to know you” stage ever again.
Riviera
Speaking of shaves, celebs like Jeremy Piven and Owen Wilson are stoking up on the just-launched “The Kit” from Ritual. The wooden box includes dual soap/shampoo, shaving whip, balm and a tea-tree oil-based razor rinse to kill off harmful bacteria. It even has odor-neutralizing toilet-drops. Bon voyage, Axe effect! Available at TobiBlatt.
YRB
Slapping metrosexuals in their collective cleanly shaven face. Ritual grooming products has introduced a line of men’s bathroom necessities that the company boldly promotes as being the best Sh!t, Shower and Shave experience. Sold in manly packaging that leave s no room for confusion, the line includes Nature Calls, liquid drops that de-stinkify you poop; the Trifecta, an all-in-one body-hair-face wash that knocks at least two girly steps; and a bacteria ridding razor rinse for dudes whose house-guests insist on dragging their Mach 3 into the shower the next morning. Of course, items like these are hard to find, but can be picked up at hipster outposts like Sailor Jerry’s in Philadelphia, Kitson Men in LA and on the company’s website.
BPM
From sensitive skin to oily to dry, say goodbye to skin irritation with Rituals Razor Rinse an other killer products in this branded wood box.
Coast
Forget about giving a tie or cologne this year. Odds are that Dad doesn’t focus too much on his skincare routine so help him out this Father’s Day with The Kit from men’s grooming label Ritual. Featuring full-sized products in a branded wooden box, The Kit is the perfect gift for dads who prefer football and surfing to talking about “product.” Started by two buddies who met at an ad agency and realized there were no men’s lines geared toward their demographic, Ritual was created for “machosexuals,” as the founders like to say. The Razor Rinse stops razor burn and kills staph bacteria; Nature Calls is an odor-neutralizer for the bathroom; Trifecta cleanses the body, hair and face; The Whip is a calming shaving cream; and The Balm is a post-shave gel that reduces irritation.
Fave
Nature Calls Toilet Deodorizer Drops, no joke!
Transworld World Business
All hail Thomas Crapper. He didn’t invent the flush toilet, but he had nine patented “water closet improvements” and was so proud of them he took his good familiey name ad made it synonymous with poop. Seriously, that’s pride right there. I would have been pretty proud myself, but I’d have personally opted to just have the name of the products invented such as the “ballcock.” Not this guy. He thought to himself at on epoint in time, “when people have to go to the bathroom, I want them to think, “Crapper” that takes balls. Ritual makes these toilet deodorizer drops called “Nature Calls” that somehow mask the excess stink that eminates from your back side.
